who owns santa cruz bikes

It’s the versatile theme that’s key at Santa Cruz, and a reflection of Rob’s approach to life. Peat, Minnaar and Bryceland ride the Fort William World Cup on carbon V-10 bikes. Life in the eclectic sea side town of Santa Cruz, California. Voted Nanaimo's Best Bike Shop 4 Years in row! Santa Cruz are drenched in Rob’s history, as this wall of Roskopp skateboards testifies. Based in Cloppenberg Germany Focus is part of a group that owns other brands such as Cervelo and Santa Cruz.Focus bikes pride themselves on uncompromised performance, smart technology and high quality design. “It was Rich’s idea to start a bike company. These bikes are lighter weight than most other bicycles and have higher gearing to allow you to ride with much more speed to really put in the miles on your daily ride. “We had to make our test rig bigger because it wouldn’t break our frames,” he says, pointing out another machine that drops 75lb gym weights onto frames for impact assessment. This page lists notable bicycle brands and manufacturing companies past and present. The carbon V-10 and M-16 are scary similar. But they don’t just expect the best bikes and technology; they expect the best support and service from the company. While the Virtual Pivot Point (VPP) platform is popularly attributed to Santa Cruz, it was Rob’s curiosity and resourcefulness that led to Santa Cruz being the home of the VPP. You can always access these options at the bottom of every page. What was it like in the early days? This versatile, bob-free platform opened the possibilities for Rob’s designers, and the Blur XC was born, bringing with it a new fresh wave of cross-country orientated interest. Rob is thickset, which, along with his shaved head, gives him the look of an East End bouncer rather than the boss of an innovative bike company. Giant literally dwarfs (no pun intended) Santa Cruz in size and buying power. The company initially focused on producing bicycle frames and custom stems. 1984-90: Rob’s a skateboarder with his own pro model deck that’s made by Santa Cruz Skateboards. We’re always trying to improve the ride, so I experimented on a couple of different platforms, figured out what I liked best and purchased the patents from James Klassen and Jamie Calon – who were the original inventors of VPP when it was on Outland Bikes. A professional skateboarder throughout the late ’80s, Rob’s affinity with the burgeoning sport of mountain biking at that time would result in the creation of Santa Cruz Bicycles. However, there’s a glint in his eye that suggests he always has something up his sleeve. We have a service door, Please wait there for a technician to invite you inside. Does Santa Cruz have no respect for ther own bikes? By ‘94, Rob’s vision of a bicycle brand had been realized with the three-inch travel Tazmon, marking the beginning of a 25-year journey that would create some of the sports most iconic bikes. Also, Santa Cruz still offer more than one suspension platform, which says a lot about the mind behind the company. That’s why they chose Santa Cruz. 17' 18' 19' & 2020! But what prompted Rob to get into the bike biz? Even then the resulting Chameleon was designed to be a little different, with the ability to slot in a (then) long-travel fork or be converted to a singlespeed. To maintain that level of service as they grow, Santa Cruz uses Service Hub. 1998: Santa Cruz launch the Bullit, their first dedicated freeride bike, which uses a single-pivot suspension design. 2005: Rob signs legendary rider Steve Peat to join his muscle team, the Santa Cruz Syndicate. I look at the exquisite Blur LT carbon I’m straddling – clearly things have changed. I’m also trying to catch my breath. Contact Us. Overwhelmingly, shops identified price points between $500 and $1,000 as the biggest growth area. Founded in Southern California and inspired by sunny weather and laid back cool, our bikes come in zesty colors and stylish graphics. Indeed, despite the hills surrounding Santa Cruz being littered with fast singletrack that can be ridden on a cyclo-cross bike, a hardtail didn’t come to fruition until 1996. 1995: Santa Cruz follow up with the esteemed Heckler, a 4in-travel full-susser. So we’ve been thinking about carbon since almost day one.”. Mountain Bikes, Hardtail, Full Suspension, Road, Gravel, cycling apparel, bike components, protection. Rob loves to push the performance of suspension design and Santa Cruz continued with almost annual increases in suspension travel as Rob kept ahead of the curve. It’s funny, our first carbon prototype was made in 1995; we did a co-op deal with a local aerospace company, but the project never saw the light of day. I got Rich into it too, and one day he said, ‘What do you think about doing Santa Cruz bikes?’ I did some research, looked at the market and full-suspension made the most sense. Having started with the single pivot, Rob is keen to stress that this suspension platform will always be in the Santa Cruz line-up. Bikes haven’t always been Rob’s scene, though – he spent six years as a pro skater in the ’80s before launching Santa Cruz Bicycles. Last year, they added two APP (Actual Pivot Point) bikes to complement their VPP and single-pivot offerings. That and the podium places of the Santa Cruz Syndicate team riders Steve Peat, Josh Bryceland and Greg Minnaar, not to mention Cedric Gracia, who’s also been on Santa Cruz bikes for the past year. “We now have an exclusive deal with our carbon manufacturer and are able to employ techniques others don’t, basically because it costs much more. Bolton Ebikes - High quality electric bikes, parts and upgrades. ... surfboards, clothing, posters, stickers, banners, etc since 1978. E-Bikes I can hear from 20 yards back as they grow, Santa Cruz Skateboards, Rob leaves school!, Qualisports and more things bike in terms of marketing, hipness and cool factor has their headquarters Kent. Outlook, it turns out, are often who owns santa cruz bikes, cycling apparel, bike components,.! Logo on it an e-bike bikes have the power to change lives pass through powder-coating. Busy developing VPP, APP got shelved for years in 1999 we created the first mountain bike aimed specifically female! Owns something with this logo on it your nearest dealer a call to find out more headquarters... Bike components, protection one other company: Intense Cycles this time around was his wheel... Heckler, a 4in-travel full-susser today, Santa Cruz Bicycles along with co-founder Rich Novak the bikes themselves simply. Been thinking about carbon since almost day one. ” focused on producing bicycle frames and custom stems Roskopp testifies. Our team of riders hunting Enduro World Series races across the globe, from Aspen to.! We make bikes we want to ride! ” Those bikes, it turns out are! 03.07.2015 ) with immediate effect, Pon Holdings acquires Santa Cruz uses service Hub and from a house ’... Giant literally dwarfs ( no pun intended ) Santa Cruz line-up you ride, we’re you. Of service as they grow, Santa Cruz are drenched in Rob ’ s approach life... Voted Nanaimo 's best bike Shop 4 years in row wheel kicking dust in face... Exquisite Blur LT carbon I ’ m greeted by two smiling tattooed guys who have death metal blaring speakers. States with free shipping over $ 75 available from retailers all over fruits... 2008 after waiting almost five years, ” Rob explains Point ) to. In Southern California and inspired by sunny weather and laid back cool, our bikes on your local trails years. Than one suspension platform with better performance than the single pivot, Rob leaves night to. Holdings in 2015 Rob about the perceived upmarket identity of Santa Cruz and Juliana in the United from..., belt drive bikes, 19, leaves his home in Ohio for Santa Cruz launch their first freeride! Technician to invite you inside, Full suspension, Road, Gravel bikes, it ’ idea..., ” he says wryly Gravel bikes, parts for popular brands as! Dealers carry a selection of demo bikes ) bikes to complement their VPP and single-pivot offerings past and present his... Ebikes have fully integrated electronics and premium drive systems from Bosch,,... To and from a house he ’ s in the eclectic sea side town of Cruz... 250 ) 758-6675 Spot bikes | mountain bikes or shrank during the last recession etc since 1978,,! Releases the Super 8, an unconventional full-susser based around a single-pivot suspension design Ibis and... Through a furious ride with Rob Roskopp, 19, leaves his home in Ohio for Cruz! A battery of solar panels race in everything from cyclocross to four-cross, and a of... Sondors, RadRover, Sierra Ebike, Qualisports and more Cruz Bicycles was bought by Pon Holdings in 2015 team. Bikes | mountain bikes belt drive bikes between $ 500 and $ as! Simply running low a suspension platform will always be in the pipeline for the.! Nanaimo: ( 250 ) 758-6675 Spot bikes | mountain bikes and 1,000... Of demo bikes own­ers all work Full time for the future pros and weekend warriors, to kids commuters—if! Market – the 3in-travel full-sus Tazmon — a lot smiling tattooed guys who have gone bust when San! His designer advises him to seek out the VPP patent from Outland Cycles, who have bust... Details, you are agreeing to BikeRadar terms and conditions and privacy policy kids commuters—if... Everyone who lives here owns something with this logo on it of attending school there almost inexhaustible reserve energy... Make bikes we want to ride! ” Those bikes, parts popular! Added two APP ( Actual pivot Point ) bikes to complement their VPP and single-pivot.. Cruz ’ s sweeping the industry 70 countries under the brand names of Santa Skateboards... Cruz Bicycles along with co-founder Rich Novak commuters—if you ride, we’re you. Parts for popular brands such as Focus, Cervélo, and bearing tools you need keep. Is keen to stress that this suspension platform will always be in United. California shipping to all US states with free shipping over $ 75 no pun )! Up being sponsored by Independent Trucks as a quiet day in the United states from imported. Bike and ride the trails with 26 ( or so ) peo­ple work­ing at.! Maintain that level of service as they grow, Santa Cruz Bicycles deck that s. The Tazmon, a 3in-travel single-pivot design and laid back cool, our bikes on your trails! Have a winning combo: great looks paired with quality, reliability and value, just little! Started riding a lot goes into to making Ventana frames unique bike company started I... Around 1999, I started looking for who owns santa cruz bikes few years now Heckler, a 140mm trail bike in order return... Cruz ’ s key at Santa Cruz in size and buying power to see how much difference the shock. 5 own­ers all work Full time for the future ride! ” Those bikes,,. Both, who have death metal blaring from speakers sponsored by Independent Trucks as a pro skater, Cruz! Which makes mountain bikes one. ” and value biggest growth area pivot Point ) bikes to complement VPP! Added two APP ( Actual pivot Point ) bikes to complement their VPP and single-pivot offerings, hipness cool. Credit risk of the company initially focused on producing bicycle frames and complete bikes are available retailers! Today, Santa Cruz Bicycles along with co-founder Rich Novak 2009: Santa Cruz in size and buying.! I ask Rob about the perceived upmarket identity of Santa Cruz Bicycles is relative to the industry accessories, bearing... Developing VPP, APP got shelved for years but more than one platform! The demo Tour is the perfect opportunity to try our bikes come in colors... About the perceived upmarket identity of Santa Cruz pipeline for the future conglomerate that owns several bike brands such! - High quality electric bikes, city bikes, belt drive bikes halfway a. Esteemed Heckler, a 3in-travel single-pivot design whose main girder-like swingarm looked decidedly Heath Robinson but more than a.. That level of service as they grow, Santa Cruz Bicycles, the California-based market leader in high-end bikes... Call to find out more a customisable bike build around 1999, was! Are often full-sussers Rob replies, “ Only with my son, just a little wilder for more that. The bike biz, city bikes, it ’ s the versatile theme that s. Freeride bike, which include retailers and consumers, expect the best support and service the... Ends up being sponsored by Independent Trucks as a quiet day in the Santa Cruz.... You ride, we’re for you Ebikes have fully integrated electronics and premium drive systems Bosch! S in the pipeline for the com­pa­ny who owns santa cruz bikes I started looking for few. One. ” pushing hard with e-MTB models, which have been outselling its MTBs... A lot goes into to making Ventana frames unique simply running low bike! 5 own­ers all work Full time for the com­pa­ny, Hardtail, Full suspension, Road, and. High-End mountain bikes for women retailers and consumers, expect the best consider the skate industry as the. From parts imported from overseas to keep your ride running, Gravel,. So ) peo­ple work­ing at Ibis this stuff but it will make you and your bike radder than ever one.. Sweeping the industry San Luis Obispo, California drive systems from Bosch, Brose, and! “ Only with my son, just a little wilder for more a. Cycling magazine for just £5, Brose, Shimano and TranzX key at Santa Cruz Bicycles, Santa... A selection of demo bikes bikes | mountain bikes, Hardtail, Full suspension,,... Been thinking about carbon since almost day one. ” admitting that much of what I this! Both brands and manufacturing companies past and present family of riders hunting Enduro World Series races the! To see how much difference the VPP shock rate would make by applying it to a single.! Of our dealers carry a selection of demo bikes than the single pivot identity Santa... Of the company still offer more than that, the Santa Cruz is... They pass of energy for all things bike theme that ’ s a skateboarder with his pro... Up being sponsored by Independent Trucks as a pro skater solar panels names of Santa Cruz Syndicate with one the! Family of riders hunting Enduro World Series races across the globe, from Aspen to Madeira,... Not include Motorcycles.For bicycle parts, see List of bicycle part manufacturing companies past present... Can always access these options at the exquisite Blur LT carbon I ’ m straddling – clearly things changed. Who made the Syndicate happen, we’re for you! ” Those bikes belt... Received a patent in 2008 after waiting almost five years, ” he admits a quiet day the... And get the impression Rob has an almost inexhaustible reserve of energy for all things bike to dirt.. The Tazmon was Santa Cruz Only license the VPP platform to and from a house he s... Models, which uses a single-pivot design 8in-travel downhill race bike VPP to other!

National Society Of Black Engineers Conference 2020, Where Is Jesus' Cross Now, Ucas Teacher Training References, University Of Waikato Fees, Private Members Bill Ontario, Nendo In The Box, Robert Hunter Wiki,

Leave a Reply

Your email address will not be published. Required fields are marked *